Irving Rein

Irving Rein is Professor of Communication Studies at Northwestern University and co-author of The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, www.theelusivefan.com).

Recent Posts By Irving Rein

Pro Athletes, Aged Ten Years

The 1947 Mustangs were a group of fifth-graders from the same neighborhood who organized themselves into a football team. The kids bought their own equipment, set their own practice time, ran their own drills, called their own plays, and arranged on their own to play other neighborhood teams. They were by and large self-coached, with the only outside help occasionally coming [read more...]